10 posts

Blog

Person-level GTM, ABM evolution, and the operational reality of modern B2B sales. From the founders of Midbound.

product-education7 min read

Which Product Are They Evaluating? Page-Level Visitor Intelligence

A visitor who reads your blog and leaves is not the same as a visitor who reads your blog, checks integrations, and spends 4 minutes on pricing. The pages tell the story.

The page-intent mapSingle-page visitsMulti-page sessions are where it gets realPage combinations that demand attention
EF

Eli Freedman

Co-Founder & CEO

product-education7 min read

Person-Level Intent: The ABM Upgrade Nobody's Talking About

Traditional ABM gives you logos but not buyers. Person-level intent gives you the actual humans evaluating your product.

What ABM actually deliversThe intent gapWhat person-level intent changesReal use cases I've seen work
SO

Sebastian Obadia

Co-Founder & CRO

founder-lessons6 min read

What Success Actually Means as a Founder

Revenue doesn't mean profit. Headcount doesn't mean growth. Most founders are chasing the wrong scoreboard.

The scoreboard is wrongRevenue is not profitHeadcount is not growthThe metrics that actually matter
SO

Sebastian Obadia

Co-Founder & CRO

founder-lessons7 min read

Sales is Diagnosis, Not Control

If you went to a doctor who asked one question then handed you a prescription, you'd walk out. Sales works the same way.

Think about your doctorWhat good doctors actually doDeals follow buying processes, not selling processesThe three principles
EF

Eli Freedman

Co-Founder & CEO

founder-lessons7 min read

Stop Boxing Your ICP So Tight You Kill Your Own Pipeline

Your ICP framework might be the thing killing your pipeline. A $30K deal closed by someone your team would never have prospected.

The deal nobody expectedThe ICP trapTitles lieWhat your website traffic is telling you
SO

Sebastian Obadia

Co-Founder & CRO

product-education9 min read

How Visitor Analytics Actually Work: Geo, Titles, and Page Views

Visitor data only pays off when you read it the right way. A walkthrough of the three signals that actually move pipeline: who they are, where they are, and what they do.

Signal one: where they areSignal two: who they areSignal three: what they doReading the three together
EF

Eli Freedman

Co-Founder & CEO

product-education4 min read

MidBound vs Obviously.ai: These Are Not the Same Thing

Obviously.ai builds predictive models from your existing data. MidBound identifies anonymous website visitors. Different products. Different problems. Here's why people confuse them.

What Obviously.ai actually doesWhy the confusion existsThe quick comparisonWhat you probably need
SO

Sebastian Obadia

Co-Founder & CRO

contrarian-takes7 min read

MidBound vs RB2B: Both Do Person-Level. One Does It Better.

RB2B does person-level identification. So does MidBound. The difference is what happens after the match. ICP scoring, multi-stakeholder detection, and integrations that actually work.

Where the match quality divergesThe comparisonICP scoring changes everythingMulti-stakeholder detection is a buying signal
SO

Sebastian Obadia

Co-Founder & CRO

contrarian-takes7 min read

MidBound vs Vector (Clearbit Reveal): Why Company-Level ID Isn't Enough

Vector tells you someone from Acme Corp visited. MidBound tells you Sarah Chen, VP of Marketing, spent 4 minutes on your pricing page. One is useful. One is noise.

What Vector actually doesWhat MidBound actually doesThe feature comparisonWhere Vector works fine
SO

Sebastian Obadia

Co-Founder & CRO

product-education12 min read

8 Best Website Visitor Identification Tools in 2026

A structured comparison of every major website visitor identification tool in 2026. Person-level vs company-level. Enterprise vs SMB. What each tool does, what it costs, and what it misses.

1. MidBound (Person-Level)2. RB2B (Person-Level)3. Snitcher (Company-Level)4. Factors.ai (Account-Level)
EF

Eli Freedman

Co-Founder & CEO