Quick Start Guide

Get up and running with Midbound in just a few minutes. This guide walks you through the essential steps from signup to seeing your first visitors.

Step 1: Create Your Account

Sign up at midbound.aiarrow-up-right using your work email. You'll be asked to create a workspace for your team.

Step 2: Set Up Your Workspace

After signing up, you'll create your first workspace:

  • Workspace name — Usually your company name

  • Website domain — The domain you want to track (e.g., yourcompany.com)

Step 3: Install the Pixel

Add the Midbound pixel to your website. It's a small piece of code you copy and paste — our setup wizard shows you exactly where to put it.

You'll find the pixel in your workspace settings. It works with any website platform — WordPress, Webflow, custom-built sites, and more. We provide step-by-step instructions for each platform.

Tip: If your marketing team uses Google Tag Manager, Midbound works with that too.

Step 4: When Can a Visitor Be Identified?

For Midbound to resolve a visitor's identity, they must:

  • Be based in the US — Identity resolution currently works for US-based traffic only. Visitors outside the US will not be identified.

  • Not be in an opt-out network — Visitors who have opted out of data sharing through privacy networks will not be resolved.

  • Exist in Midbound's identity graph — The visitor must be present in our database to be matched.

Step 5: Explore Your Dashboard

Now that data is flowing, explore the main areas:

  • Visitors Table — See all identified visitors with their company, job title, and pages viewed

  • Companies — View company-level insights and aggregated visitor data

  • Audiences — Create segments to organize your visitors

  • Workflows — Automate actions based on visitor behavior

Step 6: Connect Your Tools

Head to Settings > Connections to integrate Midbound with your tools (HubSpot, Slack, HeyReach, Lemlist, and more). This lets you automatically push identified leads to your existing workflows.

What's Next?

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