HubSpot

What It Does

Creates a new contact in your HubSpot CRM when a workflow fires. Midbound checks if a contact with the same email already exists — if it does, the action is skipped to avoid duplicates or overwriting your existing data.

Authentication

OAuth2. Go to Settings > Connections > HubSpot, click Connect, and authorize Midbound in HubSpot. Midbound never stores your HubSpot password.

Data Sent to HubSpot

Midbound Field	HubSpot Property
Work email (fallback: personal email)	email
Work email	work_email
First name (split from full name)	firstname
Last name (split from full name)	lastname
Job title	jobtitle
Company name	company
Work phone (fallback: personal phone)	phone
Street address	address
City	city
State	state
Zip code	zip
Country	country
Company industry	industry

Key Behaviors

• Email required — If no email address is available for the visitor, the action is silently skipped (no error).

• Deduplication — Before creating a contact, Midbound searches HubSpot by email. If a contact already exists, it is left untouched.

• Email priority — Work email is preferred. Personal email is used only when no work email exists.

• Name splitting — The visitor's full name is automatically split into first name and last name.

Using with Workflows

1. Create an audience (e.g., "Enterprise visitors who viewed pricing")

2. Set up a workflow triggered by audience entry

3. Add Push to HubSpot as the action

4. Only matching visitors are pushed — keeping your CRM clean

Related

• Integrations Overview