# What is Midbound? Midbound is a B2B website intelligence platform that turns your anonymous website traffic into identified leads and actionable sales opportunities. ## The Problem Most B2B websites convert less than 2% of their visitors. The other 98% leave without filling out a form, and you never know who they were or what they were interested in. ## How Midbound Solves It Midbound identifies the companies and people visiting your website in real time. With this information, your sales and marketing teams can: * **See who's visiting** — Know which companies and individuals are browsing your site right now * **Understand intent** — See which pages they visit, how often they return, and what topics interest them * **Build targeted audiences** — Create segments based on visitor behavior, company size, industry, and more * **Automate outreach** — Trigger workflows that push leads to your CRM, send alerts to your sales team, or enrich contacts automatically ## Who Is Midbound For? Midbound is built for B2B companies that want to: * Turn website traffic into pipeline * Prioritize accounts showing buying intent * Automate lead routing and enrichment * Connect visitor intelligence to their existing sales and marketing tools ## How It Works 1. **Install the Midbound pixel** on your website (similar to how Google Analytics works) 2. **Visitors are identified** as they browse your site — matched to real people and companies 3. **View your data** in the Midbound dashboard — filter, search, and explore your visitors 4. **Take action** — create audiences, set up workflows, and push data to your CRM ## Next Steps * [Quick Start Guide](/docs/getting-started/quick-start-guide.md) — Get set up in minutes * [Key Concepts](/docs/getting-started/key-concepts.md) — Understand the building blocks of Midbound --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://midbound.ai/docs/getting-started/what-is-midbound.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.