# Slack

## What It Does

Sends a rich, formatted notification to a Slack channel when a workflow fires. The message includes the visitor's profile, company details, engagement stats, pages visited, attribution data, and contact information.

## Authentication

Slack Incoming Webhook. When adding Slack as a connection step in an automation, connect your Slack workspace and select the channel where notifications should be sent.

## What the Notification Includes

The Slack message is a rich, visual notification with the following sections:

### Visitor Profile

* Name (with LinkedIn link if available)
* Profile picture
* Company name and logo (with company LinkedIn link if available)

### Company Details

* Job title
* Industry
* Company size (e.g., "200–500 employees")
* Revenue range (e.g., "$50M–$100M")

### Engagement Stats

* Total sessions on your site
* Total pageviews
* Total time on site (e.g., "1h 30m")
* Last seen (e.g., "5m ago")

### Recent Pages

* Last 5 pages the visitor viewed
* Count of additional pages if more than 5

### Attribution

* UTM source, medium, and campaign
* Entry page path

### Audiences

* All active audience memberships displayed as tags

### Contact Info

* All work and personal email addresses
* All work and personal phone numbers (with type labels)

## Key Behaviors

* **Rich formatting** — Uses Slack's Block Kit for visual, easy-to-scan notifications.
* **Fallback text** — Includes a plain-text summary for email notifications and mobile push.
* **Human-readable numbers** — Revenue is formatted as "$500M", headcount as "200–500 employees", and durations as "1h 30m."
* **Relative timestamps** — "Last seen" shows "Just now," "5m ago," "2h ago," or "3d ago" instead of raw dates.

## Using with Workflows

1. Connect Slack and choose a channel
2. Create a workflow triggered by high-value visitor activity
3. Add **Send Slack Notification** as the action
4. Your team gets instant, actionable alerts

## Related

* [Integrations Overview](/docs/integrations/overview.md)


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