Slack
What It Does
Sends a rich, formatted notification to a Slack channel when a workflow fires. The message includes the visitor's profile, company details, engagement stats, pages visited, attribution data, and contact information.
Authentication
Slack Incoming Webhook. Go to Settings > Connections > Slack, connect your Slack workspace, and select the channel where notifications should be sent.
What the Notification Includes
The Slack message is a rich, visual notification with the following sections:
Visitor Profile
Name (with LinkedIn link if available)
Profile picture
Company name and logo (with company LinkedIn link if available)
Company Details
Job title
Industry
Company size (e.g., "200–500 employees")
Revenue range (e.g., "$50M–$100M")
Engagement Stats
Total sessions on your site
Total pageviews
Total time on site (e.g., "1h 30m")
Last seen (e.g., "5m ago")
Recent Pages
Last 5 pages the visitor viewed
Count of additional pages if more than 5
Attribution
UTM source, medium, and campaign
Entry page path
Audiences
All active audience memberships displayed as tags
Contact Info
All work and personal email addresses
All work and personal phone numbers (with type labels)
Key Behaviors
Rich formatting — Uses Slack's Block Kit for visual, easy-to-scan notifications.
Fallback text — Includes a plain-text summary for email notifications and mobile push.
Human-readable numbers — Revenue is formatted as "$500M", headcount as "200–500 employees", and durations as "1h 30m."
Relative timestamps — "Last seen" shows "Just now," "5m ago," "2h ago," or "3d ago" instead of raw dates.
Using with Workflows
Connect Slack and choose a channel
Create a workflow triggered by high-value visitor activity
Add Send Slack Notification as the action
Your team gets instant, actionable alerts
Related
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