Overview

Midbound connects with the tools your team already uses. Push identified visitor data to your CRM, outreach tools, notification channels, and spreadsheets — all triggered automatically through workflows.

How Integrations Work

Midbound integrations (called Connections) link your workspace to third-party platforms. Data flows one way — from Midbound out to your connected tools. Connections are triggered through Workflows: when a visitor matches your audience criteria, Midbound automatically sends their data to the connected tool.

Available Integrations

Integration	Category	What It Does	Auth Method
HubSpot	CRM	Create contacts from visitor data	OAuth2
Constant Contact	Email Marketing	Create contacts for email campaigns	OAuth2
HeyReach	LinkedIn Outreach	Add leads to campaigns or lists	API Key
Lemlist	Email Outreach	Add leads to email campaigns	API Key
Slack	Notifications	Send rich visitor alerts to channels	Webhook URL
Google Sheets	Reporting	Append visitor data rows to a spreadsheet	OAuth2
Webhook	Custom	Send raw visitor JSON to any HTTP endpoint	Webhook URL

Setting Up a Connection

All integrations follow the same basic flow:

1. Go to Settings > Connections

2. Find the tool you want to connect

3. Click Connect and authorize access (OAuth2) or enter your API key / webhook URL

4. Configure any tool-specific settings (e.g., which campaign, which Slack channel, which spreadsheet)

You need an Admin or Owner role to set up connections. See each integration's page for specific setup details.