# HeyReach

## What It Does

Pushes leads from Midbound into HeyReach for LinkedIn outreach. Depending on how you configure the connection, leads are either added to a HeyReach **campaign** or a HeyReach **list**.

## Authentication

API Key. When adding HeyReach as a connection step in an automation, enter your HeyReach API key.

## Two Modes

### Campaign Mode

Adds leads directly to a specific HeyReach campaign for automated LinkedIn outreach. During setup, you select which campaign and which LinkedIn account(s) to associate with the leads.

### List Mode

Adds leads to a HeyReach list for later use. Lists can be attached to campaigns manually in HeyReach whenever you are ready.

The mode is set during connection setup and determines where leads are routed automatically.

## Data Sent to HeyReach

| Midbound Field                  | HeyReach Field       | Notes                           |
| ------------------------------- | -------------------- | ------------------------------- |
| LinkedIn URL                    | Profile URL          | Primary identifier for HeyReach |
| First name                      | First name           |                                 |
| Last name                       | Last name            |                                 |
| Work email (fallback: personal) | Email address        |                                 |
| Job title                       | Position             |                                 |
| Company name                    | Company name         |                                 |
| Company LinkedIn URL            | Company LinkedIn URL | List mode only                  |

## Key Behaviors

* **LinkedIn URL recommended** — HeyReach identifies contacts by their LinkedIn profile URL. If no LinkedIn URL is available, HeyReach may not be able to match the lead. A warning is logged but the action still proceeds.
* **Automatic routing** — The connection's configuration determines whether leads go to a campaign or a list. You do not need to choose each time a workflow fires.
* **No built-in deduplication** — Unlike HubSpot or Constant Contact, Midbound does not check for existing leads before sending. HeyReach handles duplicates on its side.

## Using with Workflows

1. Connect HeyReach and choose campaign mode or list mode
2. Create an audience targeting your ideal prospects
3. Build a workflow that pushes matched visitors to HeyReach
4. Leads flow into your LinkedIn outreach automatically

## Related

* [Integrations Overview](/docs/integrations/overview.md)


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