# Overview

Midbound connects with the tools your team already uses. Push identified visitor data to your CRM, outreach tools, notification channels, and spreadsheets — all triggered automatically through workflows.

## How Integrations Work

Midbound integrations (called **Connections**) link your workspace to third-party platforms. Data flows one way — from Midbound out to your connected tools. Connections are triggered through **Workflows**: when a visitor matches your audience criteria, Midbound automatically sends their data to the connected tool.

## Available Integrations

| Integration                                                | Category          | What It Does                                             | Auth Method |
| ---------------------------------------------------------- | ----------------- | -------------------------------------------------------- | ----------- |
| [Clay](/docs/integrations/clay.md)                         | Enrichment        | Push all visitor data to Clay tables for enrichment      | Webhook URL |
| [HubSpot](/docs/integrations/hubspot.md)                   | CRM               | Create contacts from visitor data                        | OAuth2      |
| [Constant Contact](/docs/integrations/constant-contact.md) | Email Marketing   | Create contacts for email campaigns                      | OAuth2      |
| [HeyReach](/docs/integrations/heyreach.md)                 | LinkedIn Outreach | Add leads to campaigns or lists                          | API Key     |
| [Lemlist](/docs/integrations/lemlist.md)                   | Email Outreach    | Add leads to email campaigns                             | API Key     |
| [Slack](/docs/integrations/slack.md)                       | Notifications     | Send rich visitor alerts to channels                     | Webhook URL |
| [Pipedrive](/docs/integrations/pipedrive.md)               | CRM               | Create leads with linked person and organization records | OAuth2      |
| [Google Sheets](/docs/integrations/google-sheets.md)       | Reporting         | Append visitor data rows to a spreadsheet                | OAuth2      |
| [Webhook](/docs/integrations/webhook.md)                   | Custom            | Send raw visitor JSON to any HTTP endpoint               | Webhook URL |

## Setting Up a Connection

All integrations follow the same basic flow:

1. Go to **Automations** and create a new automation
2. Add a step and select **Add Connection**
3. Choose the tool you want to connect
4. Click **Connect** and authorize access (OAuth2) or enter your API key / webhook URL
5. Configure any tool-specific settings (e.g., which campaign, which Slack channel, which spreadsheet)

You need an **Admin** or **Owner** role to set up connections. See each integration's page for specific setup details.


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